Smiling In Your Toyota Is Way Better Than Crying In Your Ferrari | “Perfectly Mentored” Podcast
You're. Delusional let's start there. You. Got your perspective. Welcome, to another episode of perfectly mentored I'm your host Jason Portnoy, my guest today is uh actually. If you don't know who this man is an introduction, I'm not gonna do anything you've been living under a rock you don't know who this guy is something's, wrong because he's everywhere. The man the myth the legend, Gary Vaynerchuk welcome, to the show thanks for having me brother he's also the reason by the way that we're here right now and doing this today he was a man that told me start a podcast and if I do a certain amount of episodes he'd be on so true to his word, so, happy to have you on thank you so much proud Ebro you always get the same questions, your answers are usually the same which is a good thing it means you're staying consistent yep but I'm wondering how many of these questions are just, self validation questions. Where they already know the answer to it a lot is that does that trouble you at all no I'm I don't think when you're trying to provide value, that you get to decide what. The value is that's. Actually giving, see, people don't get it like Gary. Vee you're fooling yourself, mmm. Look, a little bit deeper like like, I have no, ambition. To, dictate. The value that I provide, I have ambition of providing the value the person wants so if somebody wants to roll up and they need four minutes of my time well I'm running to my next meeting and I'm busy, but because, nothing, gets me more hyped and like bringing humans value. That. They need validation even, though I know 92 percent of time that's literally what's gonna happen in this micro moment I'm, thrilled to do it because then if they go fucking do it they start a podcast and get an interview with me awesome, but then it goes to a next level - right yeah you go to all these conferences I was just had a conference where people are talking about game-changing. Life-changing, conference, and then people come home and I question how many people three months later have their lives changed it goes back to the feeling of people like listen to your content and consume it they like the feeling of being motivated, but, then there's work that has to be done after it and I don't think people like that feeling yeah and I think that's why I talk about trying to find things you like not, making money the variable. Of happiness, like you, know I genuinely, believe, I really do that long-term I will be far more. Validated, because I just really really know that what I'm speaking about is just tried-and-true human behavior with, an understanding of modern-day contextual, technology. Advancements, right so things are exaggerated, right Lincoln things of that nature and so I yeah. I mean yes, I mean you know this like I make content that's literally says stop watching me go do it and then they go and watch somebody else that charges them for the information so, like yeah, I mean like people what people like consuming. Motivational. Content, because they think they're actually doing something I think, it's like watching somebody else work out, good. Point and so I'm hoping, that but. This is why I like to talk my truth it's the 97. Times somebody saw like the amount of people that have hit this is why reading every comment matters, you know motivating, it is when you read a comment that says Gary Vee I watched, you for four months, I loved you then I thought you were dick face I didn't, watch you but, now I'm back and now I've, been watching it for a year and a half and just yesterday that. Post with. You and the barn is the, reason now I did it and I'm like fuck the thing I did in the barn I've done, 874, times just, not in the barn and not with that word and not, with that meme title, and it was this time after 17, months four, months of which they thought it was a douchebag that it was the piece of content that actually got them to actually go to the gym and workout I'm.
Into It so is it flattering if someone's like oh yeah listen I can't listen to Kay I can't, listen to Gary, anymore he just says the same thing over and over he's repetitive, yeah, why in the world would I make up shit to like entertain you on fucking an Instagram, I will. Never be historically, incorrect at, the moment I said it I'll, never say anything I don't believe in I will never say it I don't need the likes I don't want the money I don't need the admiration which, is what I really like I don't, need any of that to say something I don't believe in got. It so and another, thing that you are very clear on is is hustling. Working, hard hard. Work ethic I think hard work matters, I agree. With you but there's this whole wave I don't, know if you've seen of people coming in now he's kidding of saying one who's fucking what no work-life, balance course. That you shouldn't work work hard it's picked on for that because the manifestation. Of me believing in hard work has been you know I say. That I sleep six seven eight hours and that, nobody should do, anything that make them happy and that making $47,000. A year and being happy is amazing, and yet, people want to make me the poster child of overworking. And burning yourself out I get. It I understand, what happens once you hit a certain tier, I also understand, that maybe I could have done a better job earlier. In the process of my career in creating clarification, thus, I'm okay, with getting Linc baited into some of these conversations. But. Listen. I believe in work-life balance I just, think my work-life balance is, different than yours I also, think that happiness needs, to be thought, about and like, when you love what you'd like this is my hobby you, also have to know what you want right if. You want to be a billionaire, you're not gonna do it by, the way let, me say one more time cuz I've got to clarify it all the fucking time I'll, say for the nine thousand fucking time the, pursuit, of trying, to buy the New York Jets is my, passion cuz. It allows me to play the game that I love I love, being, a businessman, the, way a lot of you love playing, football the. Way a lot of you love to ski the, way a lot of you love to read by. The way a lot of you love to cook watch. Netflix, hang out with your friends if given. The option besides. Garage. Saleing and watching, the Jets professionally. Forget about family that's on a pedestal that nothing can touch outside, of spending time with my inner family. And closest. Friends and outside of garage selling and watching the Jets there's, nothing, I'd rather do then work a 15 hour day you're self aware you know you and I always have this. Why I shoveled snow and did lemonade and I washed fucking, cars as a seven-year-old all, day, long on August, 9th because it's what I like and I'm, not gonna judge somebody who wants to work 9:00 to 5:00 beyond 13 fucking. Softball teams and play, fucking, video games all day and make 42k, year if she, and he are pumped, as fuck they're equal, to me because, I know a bunch of miserable fucking billionaires, and I know a lot, of fucking happy 55 ka years and everything. In between so, here's. My thing if you listen carefully I'm only, spitting. Two core things you'll. Be self aware and you. Make yourself, happy and don't let anything, other variables. You, are just two macro variables and, -. This is what makes me happy a lot of people are spitting their ideology. On other people especially after they've already accomplished, something so. You talk patience, to write that, people should be patient in in the pursuit of their goals at what point does patient just become delusion, a lot. Of times oh. So. What. Are the hacks, or the tips that you for them to be self-aware to know when to just when, when is patience just right, we're having, the same thing for seven years and nothing good has happened you're delusional, let's start there that's. A test I believe in that if there's been no progress in, your rap career or in, your art or your. Video blog and you've been doing it every day for seven years as hard as you can and nothing, has happened, the market, has spoken that's. One way now, is that four years is that two years do people jump off like you need to see some level of progress to. Keep you having. Blood in the water to get you going but. Sometimes, there is a breakthrough because if the machine, is in between you and the market well, then you got to be discovered, but, the reason now I think it's more pure is, because SoundCloud and Spotify, and YouTube. And Shopify, and Amazon, now, you get the feedback loop so fast and it isn't the arbitrary, subjective, call the, reason that took some of the greatest stars, of all time 11, years to breakthrough is because, other people had say people.
Didn't See Gaga's, talent they, shook thought she was weird somebody, thought she wasn't weird she, breaks out but, Lady Gaga today she. Goes on fucking YouTube and fucking, Spotify direct and the market speaks quicker people, are more famous quicker, now if they have the talent because nobody's in the middle this, is why I talk in, general, terms on content, of course because I don't have the context, but if somebody sat here and I listened for 40 minutes I would tell them if they're delusional or just, impatient and most, people are impatient, and delusional, there. I mean that's just a reality of it you, speak to a lot of young. Startup, entrepreneurs, that you get approached all the time for advice but, here at Vayner you work with a lot of big companies what. Can some of the young entrepreneurs, learn from the big companies and what could be companies, learn from the young entrepreneurs, that's a great question and honestly. I would argue that that is a core strength of mine that I play in both worlds, and so I'm able to like see the common themes. I think, big, companies can learn that, process for the sake of process, is the worst thing of all time and that's all they've become and that long-term marathon, running and building a business is better than every 90 days but. They're stuck because they pander, to Wall Street I think. Startups, are. Impatient. Underestimates. Scale pan, or to visa you know big companies pander, to Wall Street startup, spanner to be seized neither, panders, to the end consumer I genuinely. Believe that because, I pander to the end consumer the, audience that, I am Who I am Wine Library was, what Wine Library was vaynermedia. Is everybody, panders two things in the middle that mean nothing how, important, is attention, when you're doing all this getting, the most so. If I'm if this interview, is not, heard, by anybody it's not a great, use of time other than sharpening. Your craft. Right, yeah which is not horrible but, like it's better if it gets heard and the, reason I film everything is Dustin's. Gonna watch this and he's gonna take a clip and if one of them achieves. 1.5, million and views on Instagram, at the moment of scale that's, a good day because we've created more than again that's number two that's, right okay, if attention matters what yes what's going on in this in the marketing industry right now there's, a lot of pollution a lot of bottom feeders coming out you.
Know I do paid media for a lot of clients and they're, preaching that whole get. Spend a dollar make ten dollars and clients, are starting to think that they need to see, attention, so as yeah, all. Clients are now sitting there saying a dollar. Should make ten dollars but they're easy but it's crazy for me when I run ads like for myself one. X is great because if I'm getting my, money back and my marketing content is still out there and I'm still building a brand that's amazing how do we clean up the, market industry and and reset, the expectations, that clients have. Letting. The market do what it always does, do you know that everybody who picks on me for telling people that you don't need to make a lot there are literally people now pushing back on my thesis that, you can be happy without making a lot of money this is literally now happening like watching it I'm like this is remarkable let, me explain how I plan on addressing that by not addressing it until, the economy collapses, and then, making some, comments. On how, historically. That was so, the market will course correct and take away all the, bottom feeders and your, control, in this scenario, is when a client says to you know bro I need $10, row as you're like thank you very much I'm not the guy for you yeah that's why I said right me, too and when the guys post that they could get 10x I offer to hire them and then they disappear funny how that works yeah if you could if you could speak to every, entrepreneur, in the world you're on you're on I'm, planning on it you're hater well with this podcast yeah if. You're standing on top of a mountain you should have the attention of every single entrepreneur in the world what would you tell them real. Entrepreneurs, or people that are claiming. To be entrepreneurs, during this era real, hardworking entrepreneurs. How lucky, did we get that we didn't end up being athletes, why, is that because they have to retire at 36, I mean, you just brought up something really really good you work with a lot of athletes, I'm just curious from your mindset I asked Brandon signed of the same question what, are some of the common characteristics between the most successful, athletes and most successful. Business people you've met preparation. Competitiveness. Deep passion, for the fucking game I mean that's a real entrepreneur, she.
Or He loves it so much they couldn't be I mean my, actions have spoken long before entrepreneurship, was cool I could, I was not capable of, being a student because, of my deep passion, for entrepreneurship it was baseball cards, it was baseball cards, that didn't allow me to be a good student I was incapable, of sitting. In class and not, dreaming, about selling, bo Jackson, cards it, took me over but for some reason when, you're an athlete and you're. Missing, a bunch of school for because you're a great athlete or, when, you're Beyonce being. Home school right that makes sense but. Not for entrepreneurs, right, doesn't, seem like you're allowed to miss a ton, of school if you're an unbelievable, actor. Actress, singer. Athlete. Missing. Normal school is something that all of us in this room and listening right now understand. You're, like oh yeah that's what happens like you're the best quarterback in the world again you got a throw, with the quarterback you miss first class. You know but, not for entrepreneurs, but that's who I was used to do baseball card shows baseball, card shows in Jersey, in the 90s, were, Thursday, to, Sunday so, you pay for a table for Thursday to Sunday but I have I had a start Friday, afternoon, after school I, have to overpay, for my tables and try to make back my nut on, Friday afternoon Saturday, and Sunday I'm. Curious I was gonna fuckin miss school on Thursday I'm, curious to hear what your answer would have been let's say you were standing on top of the mountain to talking to fake wannabe entrepreneurs I would, say hey, gals and guys you're. About to deal with a very difficult Scarlet. Letter you live as an entrepreneur, wannabe in 2019. Which means you're propaganda, on your Instagram account is painting a life sooner. Than later the economy, will collapse you. Will then have to go work at Chase, Bank or, at you, know somewhere else and you're. Going to have to stop, showing the facade of being a successful entrepreneur and, so, the sooner, you could start telling the truth of actually. Being an entrepreneur. Into the process, of trying to win, versus. What, entrepreneurship. Got cool super. Fun for me rappers. Sneakers. It's been amazing I'm, super, happy I'm also unbelievably prepared. For, it to be demonized, the way big banks were in 2008, when the shit hits the fan and prepared. For all the comments that you, Gary you, fucked me up you, told me entrepreneurship. Now on this really. Cuz you didn't listen well you make it look easy right I don't watch LeBron, play and sit there and say oh I could be the basketball player right I, watch, business people and you're like but you're watching LeBron, you actually see it and you don't actually see it because you just see the byproduct, at night we're, not LeBron's fucking in the weight room right now LeBron's. And cart like real Bronx eating healthiest, fuck LeBron's, watching film on Ben, Simmons right now you, don't see that I'm in fucking meeting 17 hours a day and my, attempt to vlog everything, really. Doesn't work because there's so much sensitive, information but lately, I've had a couple of these mega blogs write, blogs where, people are seeing my whole day and these are fucking four to seven hour videos, on YouTube and people, are fucking going crazy why, I'm realizing, like who the fuck wants to watch seven I mean I'm humbled, but, what I realize is mmm. Now they're actually starting to see certain things like oh, that's. How he treats people fuck. If he's.
Doing That and he's nice to everybody and, I, think I'm somebody cuz I have 4,000, followers on Instagram, maybe, I'm doing this wrong and so yeah. Man when it really gets to the Truman Show and people are really wide somebody a little bit braver than me shows every single thing like, if I was just if I'd have a company with clients employees I'd show everyone just not but. I kind of sometimes dream of it because that's, what's been great about these mega vlogs so, you're. Gonna and you would really see it and then it wouldn't seem so easy you, go read the client comments on the four episodes, I put up that are long they're, like fuck that looks exhausting. How. The fuck, does he have energy, to say what's up and answer the same fucking thing have you watched one of them no have, you so. What's your take on it. And. The. Patience, and the attention. And the sheer, energy it takes when you have attention. Yeah, but I mean so. You've probably get this pushback a lot easy for Gary to say right, he's, made it he's he's there easy. For Gary to say I'll do that to move on pain I painted, on your way worse I hear fake. Manipulations. Of my story just one more time because we're having an on-the-record, day I walked. Into my dad's business, doing three point eight million dollars in sales grew it to a sixty million dollar business so you weren't handed it like some other people say of, course not, I left it 34 years guys if I was handed, a 60 million dollar business why would I start vaynermedia, in the conference, room of Buddy Media cuz I didn't have enough money for rent know what, I did unlike all you fuckers was I gave the 12 best years of my life to my parents who I loved the most built, them a 60, million dollar business and walked, at 34 with no fucking money now what now. What dick now. What so, yes. People, say easy for you to say that and by the way it's, what everybody does and by the way cool, fine easy. Because I have talent that I'll respect, but. I put in the work, like. You, know what else is easy being. Attractive. You. Know eat you know amazing it is if you're born beautiful boy, or girl it's, let, me save people time we're on white privilege right now we're, on rich it's, good to come to beautiful because. People are starting to get deep unlike their thinking one, of the great things to happen in your life is to be a fucking smoke. Show a fucking, male fucking, model gorgeous. As I always let me tell you you know I always like this I always said if if I could come back in life as a hot, woman, yes I think I'm knowing the marketing skills I like, just so anybody understands, so they're not confused if you were highly, I'm talking like a 10 yeah, male or female your, life is much better doors. Open, that never could have opened. It's. Like something doesn't you get it you getting invited to go to Ibiza. For a week all-expense-paid. Everything. Taken care of shopping sprees you invite it to the fire festival yeah, exactly, so like there's, a ton of yeah, here's. My thing I'm just not judging anybody you know what I think is a better advantage than, fucking being born into something being, born into nothing I'm on the record remember.
I Said it can't wait to watch it in 20 years the Internet the way it is today I'd, rather have zero than a hundred million people. That have zero like this fucking guy's an idiot that's, cuz you don't talk to trust fund babies I do I talk. To trust fund babies they, DM me I meet them in real life because in my business career they're, fucking sad do, you know what you know what it's like to talk to a human being that looks at you at 22 years old and says no matter what I do. No. Matter what I do for the next 80 years it. Will never be my own accomplishment. Everybody, will always say I was handed it and I'm done do. You know what kind of level of depression, cocaine, and partying, until you die that leads to a lot both. Sides are always e to come the other side and. By the way nor, do I expect anybody, that grew up the way I did in a studio apartment in Queens to have sadness, for, Richard Thompson the third they, will say what I always hear which is cool, I'll cry in my Ferrari that's, cuz you don't know what crying is dick, because. Smiling, and your fucking Toyota is way better than crying in your Ferrari but you can stay confused, and when you get there why don't you call good, old Gary, and tell me how it actually feels crying. Is never acceptable not. Interesting, aka being, sad and depressed, and not happy, people fucking confused, if you think a fucking Ferrari or, some fucking hot Supremes, or, fucking pretty girl or boy or a yacht is gonna make you happy you're, just not smart about life you, go do you everybody, should do whatever the fuck they want I'm one person I do not put on the record I'm on the on the record today, I genuinely. Did, not believe that my points of view are more valuable than anybody, else's I've ever met I genuinely. Feel, that way I genuinely, do do I subconsciously. Understand. That my thoughts on business probably, since I've been doing it every day of my life for the last fuckin 37. Years carries, some weight more, than somebody who's drawn every, day for 37 probably, but, maybe they're just a natural talent they see it differently like I don't get high on my supply I enjoy, sharing I enjoy, admiration, I enjoy, content, I enjoy, humans, tremendously. But. I'm. Gonna die and nobody's gonna like I'm gonna have a day I feel like at this point like I'm feeling confident I'm gonna have a good like I definitely feel like people who have liked to share their favorite memories I, feel like I'll have a little bit of a bad day half, half a day like, I'll trend for can be a tough speaking gig at your funeral yeah. You. Know but like I genuinely, think, like and then what right Prince. Died, fucking. You know like Michael. Jackson died he's. People make global fucking impact you know what I mean so like. But. I'm but but I'm what, I don't care what anybody thinks, and nor do I think my value on anybody said my opinion anybody matters, I do, have, a yearning to communicate, and so, I'll do that. Welcome. To listen or not I. Want. To let you end with just a pitch talk about empathy wines and white I'm sorry I'm good and going to that appreciate, that it's very kind uh I, grew. Up in the wine business I'm very, fascinated by direct-to-consumer why brands. I knew, I had a ton of leverage with farmers. I. Just. Knew that I could make a forty to sixty dollar wine for twenty bucks and I. Was curious of what. Kind of side house so that would look like and most, importantly, John, Troutman and Nate Schroeder. Have, been with me for a decade had mins interns, came all the way up the system and, I felt like it was time to take, a swing with them as my partner's so, I get to put kids on that.
The Dustin's and the Seth's who were sitting here right now it could be like I mean I assume I'm I don't want to speak for them but like it's probably cool, to be like knowing, you're coming in on the ground floor you, a sling cry name working we work hard but then when you get to look at those guys and be like they own a winery I, can't. Like like it's always good to sit so why it's so pow to see something right it's powerful to see for me I'm sure as a kid I don't remember seeing, immigrants, from the old country make it it's powerful to see somebody from the hood make, it's powerful, to see a woman, like it's why I love amplifying, stories, of like all different shapes and sizes cuz, all, you need to do is see one right so, it's, great it makes me happy it feels like all that you know I ask of my people that are in my most inner circle to work hard to. Not you know you can work at vaynermedia and get paid more you're more than welcome but, there's something really rad if you're willing to I'm, asking them to do what I did I was 34, years old not a lot of people on earth that I've ever built something as quickly, as I did on earth there's plenty there built way bigger but, if you take them seven point seven billion fucking people the amount that have taken something and grown it in seven years the way I did for, somebody else gets. Real small real fast look one out of all the things you've accomplished, and there's, a lot that people admire you for I think being. This is my second. Time at vaynermedia the one thing that I could tell you as a business owner that's, more that's the most impressive out of it all is the, culture, you built here of the people that will go all-in for you and that's. Just incredibly. Comes in one way there, is no fucking drinking, kool-aid you don't trick humans you could trick them for a few minutes but, not sustained, at, scale, like. I keep people. At kool-aid. Oil, salesmen I'd read these comics are like. How. Do you not understand, what 20, fucking years of, sustained, growth, means. Like, a 20 at 21, there's, very, few people I would stay till 8:00 p.m. 9:00, p.m. to go work for it the fact that you have an entire, office, of people that's just willing to just give, you their nights give you their weekends. Impressive. And the fucking hundreds and hundreds of thousands, behind it that are trying to get in Yeah right like you're like oh you worked, so hard I'm like doesn't, fucking Soviet, Russia and they you know you know what the best part is in Seth probably knows better than us about distance have been a quick learn like I also put them on when they don't want to be here anymore like, to me it's not like you, know it'd be oh it'd be one thing if like sets like you know what I'm gonna work at audible, and I might go fuck yourself, I would, literally email the fucking CEO of audible first, I'd be like dick why don't you talk to me I would've got you a better I would, money inaudible that.
Would Have been the first reaction second I would have fucking liked the next thing I do like. There's. A way to live life I understand, what it looks like and it's very basic people, have made shit real complicated, when. You're fulfilled, you, can start giving, so. I'm fulfilled. Emotionally. Right. The, end so I'm capable to give and there, are people out there that are that way and I'm thankful that I'm one of them one thing I'm concerned about is as I get bigger, people. Using, me to make themselves bigger. The. Counter, to my message, is money makes you happy and. People, gonna fall for it look I use you as fuel went when I first met you and I said how would you build an agency cuz I'm building an agency and Gary. Seriously looked me in the eyes and said I wouldn't I wouldn't, build an agency I'm like hmm, okay well there goes that that's the play - yeah and then I went home and I'm like and it took me like a couple of days like my wife my friends are all like what's wrong I'm like I'm like wow, that was deflating. And they're like you're letting one guy dictate, what you're gonna do like it's. Not that out of it he. Doesn't know you he duck he doesn't, know the context, behind what you want to do just, love that I mean up out of it and go do that's exactly right and the, point I was trying to make to you is like oh and I got bigger and better since then yes, and and, the point is like and also look at why I said, that because, I'm self-aware of what would make me happy I Jenni, dude, if I buy the New York Jets people. Gonna shit their pants. Like. It's gonna be fucking Lydia, outfit like people are gonna lose like do, you know me people. Will. Go on to like, if I buy, the New York Jets the amount of people that will go on to do incredible, things will be extraordinary, cuz I'm one of the first humans because of technology now cuz I'm special this, is what made Muhammad Ali's special, right he was calling his shots and he. Used television I will. Be one like when I buy, the Jets in 27, years there, won't be 35. Years of propaganda at, scale, that I told you I was going to it'll. Just be overwhelming. And you know what spill, people will shit on you and sit there and say yeah but for every person that called that they were gonna do it I mean everyone goes on social media calls their shots yeah listen I feel bad for those people like like if you live a life of sinesses shit's there's, there's, almost nothing that the two things that are most unattractive to, me or hypocrisy, and cynicism, hmm they're just not attractive, not that everybody has a little. I'm. Still trying to figure out how to stay cynical, to Tom Brady in the face of data yeah, so. I get it you know what I mean yeah I'm just emotion but I'm willing to do that in sports not real life does that make sense yeah, like, like.
In Sports your escapism you don't want to go anything all Pierce but do I really yeah. Tommy. Any money Tom Brady wants the Vayner talent to reprimand. By. The way like, I and, this is why I say that yeah when Steve Ross bought a piece of vaynermedia he, offered me a percentage, of dolphins I could, walk around earth right now and people don't you know how that is people don't know full percentages, and like, I'm loud if people think it's bigger than it was right like three, points it's in one point like you know what I mean. Six. Fucking years ago I could be walking around the last seven years being like. On. The Jets I mean, I could've cuz, the owner of the Browns I think owned a piece of the Steelers I could, have I just, hate the fucking Dolphins, bro but Jets fan well, it's gonna be a sad day for all of us when you actually do buy the Jets I mean, this all this whole thing ends Gary thank you so much really appreciate it good job finally, a place where you don't have to hear. And. As. Many of you know if you're watching this I've, got a Jersey, potty mouth I grew up in Jersey in the 80s and it's the way I communicate when. I first started making content, the business world I cursed, at a mid-2000s. And it, was stunningly. Unacceptable. And it, probably bothered a lot of people as, time moved on and our culture moved on like a bigger percentage of people became okay with some, of the colorful language however. A big percentage, is not everyone, and more, importantly deploying, empathy and caring about the Adhan audience is ultimately, the only thing, I truly believe in I don't, want to change who I am and nor, will I ever because. At the end of day I want to put my head on my pillow and I want to be happy however, I also, don't. Expect people to conform into me I have to conform into them because, ultimately they're the audience for, that reason I'm super, excited about having, a curse-free channel so, many of you understand, that my themes actually can help so, many people that, maybe don't like the colorful language but I don't want that to be part, of the reason that they can't consume, the, macro message the real meaning and I surely don't want anybody, to fold, or conform into me this, is an incredibly, important, chapter. In my career an unbelievably, exciting, channel, for me and I hope you enjoy it for the rationale, behind its creation. You.